We all have a certain amount of space that we must maximize to meet our present needs.” “Having a tidy home is certainly more urgent if you’re working from home, have kids taking virtual classes or are generally spending more time at home. “Our Q2 earnings were the best in company history,” says Gehre. The pandemic has resulted in a surge in the home sector, and home organizing is no exception. Products from The Container Store x KonMari line Courtesy of The Container Store Kondo shot to international fame following the 2014 release of her book The Life-Changing Magic of Tidying Up, which introduced readers to her KonMari method of parting with objects that don’t “spark joy.” The runaway success of the book resulted in a companion book, Spark Joy collaborations with brands like California Closets a Netflix show, Tidying Up With Marie Kondo an online tidying course and her own line of merchandise under her KonMari brand. Bamboo bins and hampers feature a lattice pattern inspired by shoji room dividers a shoe rack is placed next to a front door in the collection’s lookbook, one of many styling choices that nod to Japanese culture. The resulting collaboration captures the minimalist sophistication Kondo is known for and nods to her Japanese heritage. “Our buying team traveled all over the world to accomplish a collection nothing you have ever seen in our stores.” In addition to bamboo, ceramic and rattan pieces, the line includes a variety of items made from recycled fiberboard and wood certified by the Forest Stewardship Council. “The collection was a bold undertaking, as we wanted to fuse sustainability, premium products, and Marie’s personal style together,” says Gehre. The KonMari line stands out in this ever-crowded sector for its use of sustainable materials-a priority for Kondo and her team from the collection’s inception.
Marie Kondo with an accessories hanger from her line with The Container Store Courtesy of The Container Store x KonMariįor most Americans, investing in organizational products often means bringing a lot of plastic and acrylic pieces into the home.
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